Floor Is Lava: Developer Diary | An Automated Promotion Pipeline (July 31, 2026)

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Friday, July 31, 2026


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Promotional artwork and an automated pipeline

Built promotional art from real in-game assets: the player, the lava, Scorcha, and a screenshot of all eight platform types laid out together; feeding it all into Claude Design for a “Floor Is Lava” title treatment. Meanwhile CapCut ran in the background generating video reels automatically, and Claude Cowork posted them directly to YouTube Shorts and TikTok without manual intervention (Instagram posting didn’t work, everything else did).

A fitting note to close the month on: after three months of development, the pipeline from finished feature to public promotion is now largely automated.

Read what happens next in the dev diary: the next entry.

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